How e-commerce companies can use WhatsApp to increase customer engagement

Prioritizing WhatsApp account screening and using ITG's comprehensive filtering to build a precise and effective customer pool is crucial to maximizing the value of every marketing investment and achieving low-cost, high-efficiency growth in cross-border business.

In traditional WhatsApp marketing, companies often fall into the dilemma of "casting a wide net but finding few fish" - blindly pushing messages to a large number of numbers, with over 50% of them being unavailable or silent, resulting in serious waste of marketing costs and making precise reach a mere empty talk.In cross-border marketing, businesses often face the dilemma of "high investment, low return"—spending a large budget on WhatsApp push notifications, but due to a large number of invalid numbers mixed in with the customer list, the message reach rate is low, the conversion effect is poor, and the marketing resources are seriously wasted.

WhatsApp account filtering is key to solving this problem: by filtering WhatsApp accounts, businesses can accurately filter out invalid accounts such as inactive numbers, dead numbers, and accounts that are not targeted at them, allowing marketing resources to be focused on high-value customers.Leveraging the professional tool ITG Global Filtering, invalid numbers can be identified and filtered more efficiently, reducing cross-border marketing costs from the source.In cross-border marketing, WhatsApp push notifications require investment in SMS channel fees and manual operation costs. If pushes are sent to invalid numbers or unregistered accounts, these investments will be completely wasted.

A cross-border e-commerce company pushed new product information to 100,000 unfiltered accounts. Subsequent screening using WhatsApp accounts revealed that 42,000 of these were invalid numbers and 23,000 were unregistered WhatsApp accounts. This resulted in a waste of over 65% of the push cost and no conversions.By filtering WhatsApp accounts, we identify and exclude "empty numbers, unregistered WhatsApp accounts, and virtual numbers," ensuring that every penny of our push notification budget is used on valid accounts.

While eliminating invalid numbers, we also used WhatsApp account filtering to identify high-value customers who are "highly active and have high demand," allowing us to focus our operational efforts on customers with conversion potential.

By segmenting customers through WhatsApp account filtering, scarce marketing resources (such as offers and exclusive services) can be precisely targeted to high-value customers, avoiding the waste of resources on invalid accounts.Is filtering through a large number of accounts complex? The system combines age, gender, activity level, and online time to precisely target users across multiple dimensions, improving social media operation efficiency.

Want more targeted advertising? The system uses both boot-up and online screening to identify patterns among high-activity potential users in real time and optimize promotion strategies.Is social media promotion conversions poor? The cloud control platform filters high-activity potential users by profile picture, nickname, age, and gender, enabling targeted marketing.

Is promoting across international social platforms difficult? The system generates mobile phone numbers from India, Japan, Mexico, and the United States, and combines them with account activity to precisely reach potential customers.Want to reduce interference from low-activity accounts? The system automatically removes unused and unusual accounts, and uses a fine-grained filtering mode to ensure clean promotional data and efficient operations.